For over a decade, I worked in-house with brands like Gap Inc. and New Leaf Community Markets. Since then, I’ve partnered independently with teams at Google, Aptly, and beyond. I started In the Bag to keep collaborating with the communities and industries I love most. My sweet spot is food and retail, but I’m always excited to take on new challenges with the right partners.

Not all of my projects are public, but a few highlights include sourcing licensed graphic tees at Gap, building out private label beauty at Old Navy, and expanding third-party footwear at Athleta. At New Leaf Community Markets, I helped grow the Prepared Foods category and led the opening of the department at their Aptos store. Each project gave me the chance to work across categories and bring ideas to life in new ways.

Project pricing is tailored based on scope, timeline, and support level. After a discovery call, I’ll provide a custom proposal with options—whether that’s a flat fee for a defined deliverable or a monthly retainer for ongoing support. I don’t list pricing publicly to ensure flexibility for different needs and budgets.